A tracker is a tool that can be used to automate the process of collecting information about various advertising campaigns and analyzing them. Also, such software has other useful functions, with the help of which you can manage campaigns and traffic, fight fraud, etc.

How necessary is a tracker for a webmaster?

The tracker is capable of controlling the progress of many companies. With its help, a webmaster gets at his disposal software containing all the statistical data necessary for optimization and testing.

First, the tracker is necessary for the webmaster to control all indicators of advertising campaigns and analyze traffic. With its help, the webmaster can find out from what source and device the user came to the site, what operating system and browser he uses, what creativity is the most popular.

Another function of the tracker is to combine all processes in one place, thanks to which the webmaster is relieved of the need to switch between different sources and has the opportunity to fully focus on the analysis.

Why do you need trackers and TDS in affiliate marketing, read at https://affcommunity.org/en/trackers-and-tds-for-affiliate-marketing/

Top 3 popular trackers

At first glance it seems that a tracker is an expensive and not very useful toy. But this opinion is wrong. It is very important for webmasters, especially beginners, to have constant access to all the data they need. A tracker is a necessary tool, you should not spare money for a fee for it. Besides, there are free options that you can use.

BeMob

BeMob performs fast testing of lendings. It detects traffic streams with the highest ROI and distributes them. BeMob  saves information on advertising campaigns in the cloud. It monitors conversion statuses and has a trial version. The trial version stops working once the number of events per month exceeds one hundred thousand.

After the trial version expires, the cost of each thousand events will be 0.06 dollars. The number of events in a certain tariff can reach one, ten or thirty million. If you overspend, you will also have to pay 0.06 dollars for each thousand events.

The interface of this tracker is in English, but support for Russian-speaking players is provided in Russian.

Keitaro

Keitaro belongs to the server type. It has flexible settings and high functionality. You can create reports using thirty metrics. There are filters by ISP, device, geo and other parameters. Advertising campaigns can be grouped by certain parameters. The number of events on the basic tariff can be any.

Fine-tuning is provided for access rights, thanks to which reporting is available to clients. Colleagues have access to advertising campaigns with its help. Keitaro is installed on the server.

The tracker targets landing pages, tests offers and lendings in various combinations. With its help, it protects landing pages from bots, in the database of which there are more than five hundred thousand IP-addresses. The database is updated every month, so it is always up to date.

Binom

Binom is characterized by very fast operation, so it is ideal for processing a large amount of traffic. The speed of processing a click when using it is only 7 ms.

Another advantage of the Binom tracker is a well-designed, uncomplicated interface. With its help you will be able to spend less time on scaling, track all transitions and clicks, direct users to such offers and landings that are unique to them.

Using Binom costs a bit more than its competitors, but thanks to unlimited volumes, several people have the opportunity to use one account in it.